You can generate a list of popular topics in your industry or use a tool like Google Trends to see what’s trending for your industry. Once you have the pre-checklist completed, you can dive into the content marketing checklist. Starting today, every marketing leader should have this checklist in their head. Celebrating 25+ Years of Digital Marketing Excellence In content marketing, there are 4 important goals: Awareness, reputation, distribution, and revenues. There’s no point doing all the required research and design work on a killer infographic if only 5 people ever click through to view it because it was published at a time when the core audience wasn’t active on Twitter, so it never got the social traction needed. Do you have the right technology in place to empower your content team to do to their best work? You’ll need energy, thought, and time to create good content — whether you create it yourself or use a capable professional writer. Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. | You could also […] When you know which metrics you’re tracking, you can start monitoring your content to see if you’re driving the results you desire. I've spent hours and hours creating these checklists on Webflow + writing all the content from scratch. You need to set a goal before starting any project. Learn how to master it. If you’re creating written content, you’ll want to take the time to read through it and ensure that the information is accurate and written clearly. You must look at each content topic individually to figure out the best way to deliver the content. If Team Member A has an exceptional knowledge of fall fashion, you may keep them focused on content about fall fashion. Contact us online or call us today at 888-601-5359 to speak with a strategist about our content marketing plans! 3 .Growth potential. To create content, you need to have content ideas, which is why this is first on our content marketing strategy checklist. Before you launch your content marketing strategy, it’s a great idea to make sure that your website is in tip-top shape. 2. P.S. It will help make it readable and will also help make it easier for readers to understand your content. You can create great content, but if your audience doesn’t understand your content, it will go to waste. Historical trends (growth/decline) 5. Read and Apply the same. Once you have your content created, the next most crucial thing on your content marketing checklist is to proof your content. Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? So, for example, you may have three team members writing blog posts. And every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. You want to use a variety of formats to keep your content engaging for your audience. Want to work smarter, not harder in 2021? But here is a 40 point content marketing checklist that is sure to save you some time and money that doesn't take you the rest of the day to digest. understand the type of content your audience craves. That Drives Results®, Macy is a Content Writer at WebFX. So, before you start, look at your current customer list. © Contently 2021. To give them the content insights they need, streamline their production process, measure what’s working and what’s not, and make it easy to improve with each round of publishing? First, make sure your content is readable. | Call Toll Free: 888.449.3239 The marketing leaders who develop their content muscle are the ones who will thrive and survive next year and beyond. Before getting into the process of finding out what … here are esential and Powerful Content Marketing Strategies for Small business . 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