Banks & Building Societies; Credit/Debit cards This is a sure fire combination to boost your business! But i know what it means. Reach out and touch someone ( American Telephone & Telegraph advertising slogan ) Regime change; Sea change ( the meaning and origin of this phrase...) Seasonal affected disorder ; Short change; Side effect; Smoke Craven 'A' - will not affect your throat ( Craven 'A' Cigarettes advertising slogan ) So fast your feet won't touch the ground ; Soft touch; Sound effect I know you heard me... the telephone. It tends to upset them. [13], Due to the Army scandal, Ayer began to struggle, and its importance gradually faded. “Reach out and touch someone.” This popular advertising slogan from years ago could easily be the theme for us. In 1996 Ayer became part of MacManus Group after merging with D'Arcy Masius Benton & Bowles. Investigate new ways to collaborate with individuals who are in similar industries, or who were once your "competitors". Take full advantage of all the tools available, both new and old to move forward in ways you never imagined possible! Open wide "The best business we do is in your mouth, so open wide baby". Slogan: Reach out and touch someone. In 1982, it called itself the 14th largest advertising agency in the U.S. Galli's original phrasing was: To communicate is the beginning of understanding. Years ago the then national phone company had a long running slogan and jingle "reach out and touch someone." Ayer also desperately tried to keep the AT&T Corp. account, but AT&T parted ways around the same time despite its long history with Ayer. Be creative and reach out with the intention of helping each other in the process. It could be taken in a different context where you reach out and touch someone, they touch back, and then you discuss and agreed upon price once the whole evening comes to an end. I think I'm having a heart attack." You go to the bank and do business with a … Make them feel wanted. N.W. People scurried to Jesus, knowing that he had comforted and healed many in astonishing ways. In 2002, Bcom3 retired the Ayer name and merged it into the thriving Kaplan Thaler Group, where Ayer's stalwart client, Continental Airlines, took flight again. Your first step might be to become friends with people on line, but don't stop there. Your world. Slogan: Reach out and touch someone. Today is National Voter Registration Day! This song talks about the "second best" thing to talking to Jesus - the business of TV/phone evangelism. [12], The Army account loss struck Ayer hard. “Reach Out And Touch Someone” – (AT&T) AT&T wanted people to reach out and touch someone and hopefully when you pull your arm back you’ll still have a hand. This proved successful, as both men and women were caught in the relationship of diamonds being a gift of love. Ayer to help them soften their image. N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Gerold M. Lauck was president of Ayer in the 1930s. Galli's original phrasing was: To communicate is the beginning of understanding. Ayer was motivated to propose that its campaign should move the American spending demographic towards larger and more expensive diamonds. Ayer created the slogan Reach out and touch someone, one of AT&T's most successful ads, coined in 1979 by Tony Galli and Stanley Lomas; music was composed by David Lucas. This song talks about the "second best" thing to talking to Jesus - the business of TV/phone evangelism. REACH OUT. an indispensable element of everyday American life. "Reach out and touch someone." Years ago the then national phone company had a long running slogan and jingle "reach out and touch someone." In the 80s, AT&T urged people—metaphorically—to ‘reach out and touch someone’ with their telephone service. The slogan created for De Beers remained memorable for many years. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. You can use this incredible tool to build valuable relationships by reaching out beyond the norm. 3.) Take it off of your favorite Social Media site's home page and bring it to life. advertising campaign in 1979. How are you going to get noticed amongst all the Internet noise? Delivered. These ads created a feeling of close human interaction within a giant* telecommunications company. This is a great way to use the Internet. What does reach out expression mean? Reach out and touch someone ( American Telephone & Telegraph advertising slogan ) Sense and Sensibility ( Jane Austen novel ) Sense and Simplicity ( Philips advertising slogan ) Single point of contact; Sixth sense; Smoke Craven 'A' - will not affect your throat ( Craven 'A' Cigarettes advertising slogan ) Smooth move It meant that you should call your friends and family to keep in touch. It means give youradvice to peopl. Lehmann-Haupt added, “To indulge myself in one small sneer: If, as Lucas the composer says, it took ‘genius’ to ‘extend the basic concept’ of ‘Reach out and touch someone’ to ‘reach out, reach out and touch someone’ (“That extra ‘reach out’ made certain things feasible, musically, that weren’t feasible before.”), then Michael Arlen is a Leonardo for having extended the concept of the 30-second … With the speed-of-light growth of Social Media, the telephone has been left behind. Ayer, one of America's oldest advertising agencies, needed a creative approach to help AT&T soften its image in the face of growing concerns about AT&T's potential monopoly. This is the magic opportunity; you can turn social networking into something that will differentiate you from others and boost profits. Sign up for membership to become a founding member and help shape HuffPost's next chapter. You can’t touch someone through a phone. It simply encouraged people to pick up the phone and call their friends and family, to reach out to those who meant the most to them. Remember this AT&T iconic slogan? “Reach out and touch someone.” Find out the answer by clicking here. [14] Under MacManus, Ayer was merged with Leo Group and Dentsu to form Bcom3. This slogan stuck to my brain like glue, “Reach out and touch someone.” I imagined reaching my arm out to touch the shoulders of the kid in front of me as we pushed our way through the throngs of children ready for their moment in the Texan sun, but I knew that these words meant much more than a literal meaning. As an entrepreneur, you are ideally situated to ride the wave by taking advantage of this new movement toward community. We would say "reach out to them." N. W. Ayer & Son started its business by representing religious weekly newspapers. - See more popular advertising slogans for business, General CommentReach out and touch faith is a take on AT&T's old slogan "Reach out and touch someone". Slogan: Reach out and touch someone. "Ayer" remained one of the most recognized names in advertising; other agencies approximately as old as Ayer are overshadowed by Ayer's legacy.[15]. It's not only the Internet driving us to be more social, it's a predictable trend in human nature moving us to want to be more social, to collaborate more, and to join together with like-minded others. It may seem like a step back, but it is really two steps forward. Part of HuffPost Business. ... reach out for (someone or something) 1. I always wondered how you could reach through a phone and touch someone. So, I did 4 mytakes on epic fail product and business names, but this take covers the best of the not so best slogans. Reach out and touch someone. What’s more, an emotional appeal works no matter the target audience. In 1892, artists and writers began working in groups known as creative teams. [9], In 1906, Ayer was commissioned by the Mutual Life Insurance Company of New York to create an advertising campaign for AT&T Corp. Ayer's successful campaign began with the AT&T ad Twenty million voices, appearing in June, with four more appearing in the following months. The world’s networking company. Categories. Alyson Shontell. As I recall, that was when the expression really took hold. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. Bridge old and new to create strategic alliances that can propel you forward in ways you never imagined. Either someone dropped the ball or were smoking some good shit. The slogan "Reach Out and Touch Someone" used by AT&T, specifically by their Bell System agency. We can credit Marshall McLuhan for creating the tagline "Reach out and touch someone" for Ma Bell. REACH OUT AND TOUCH SOMEONE. You can be an inspiration to someone who is lees fortunate than yourself. Tap here to turn on desktop notifications to get the news sent straight to you. Make a real connection with someone and pick up the phone. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. This method focused agency attention on single demographics and could be performed faster by smaller agencies rather than traditional larger agencies. AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. To extend one's hand outward in an attempt to touch or grasp someone or something. At worst they are "warm calls" because you have made the introduction via a friendly message, by sharing mutual interests and already building a relationship! An icon in the shape of a person's head and shoulders. Plus, you shouldn’t just go around touching people. This makes me wonder why the telephone is still not used as much as it could be to build business. Reach out and touch someone By Perky Daniel : For this AT&T executive, the slogan has new meaning. Here are some ways you can tap into this emerging trend and position yourself to use social networking sites to your advantage and grow your business: I'll be the first to admit that it's fun to scour Facebook and the other social and business networking sites to look for old friends and reconnect. reach out phrase. All rights reserved. You can broaden your reach by being proactive and utilizing the tools available to you. Its meaning is more important now than ever. They call it ". The telephone! incorporated the now famous "Reach Out and Touch Someone" tag line. Bridge old and new to create strategic alliances that can propel you forward in ways you never imagined. In a well-published scandal, charges were filed against the Ayer employee responsible for the Army collaboration, and Ayer was consequently suspended from making bids with any branches of government. Ayer created the slogan Reach out and touch someone, one of AT&T's most successful ads, coined in 1979 by Tony Galli and Stanley Lomas; music was composed by David Lucas. He turned to his brother-in-law and said, "I need to get to the hospital. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army. Reach out and touch someone. ©2021 Verizon Media. It is this bigger human trend that is taking the Internet and turning it into a social contact machine the likes of which we've never seen before. The slogan was created in 1979 by Anthony (Tony) P. Galli and Stanley Lomas. Recently, I took one virtual conversation into real time and a face-to-face meeting. In the late 1960s, Ayer faced challenges from industry changes as smaller agencies began creating ads appealing to targeted groups of consumers. Many are using Social Media to promote their businesses, creating marketing and branding teams by sharing each other's information. It may seem contrary, but I highly recommend combining the two technologies: the long lost art of the cold call with the new found art of social networking. Automotive. The success of the “Reach out and touch someone” campaign shows us that playing the emotion card really can work. Slogan: Reach out and touch someone. Either way, new career goal: advertising, even a blonde could do it. Chaucer wrote about it. AT&T – “Reach out and touch someone.” AT&T is a phone company. The world’s networking company. "Reach Out and Touch Someone". other options considered included a partnership with, "Virtual Historic Tour of Historic Philadelphia: Washington Square", http://www.unlikelystories.org/pdfs/commercial_fiction_pp_84-168.pdf, "Quinlan leaves as Ayer CEO to form new MacManus unit", "The Advertising Century: Top 100 Advertising Campaigns", List of Ayer & Son's newspaper directories, https://en.wikipedia.org/w/index.php?title=N._W._Ayer_%26_Son&oldid=983993926#AT&T, Advertising agencies of the United States, American companies disestablished in 2002, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 October 2020, at 14:40. This is the key as we move into this new marketplace. Rethink Possible. Have you noticed that almost every week a newer, more state of the art mobile phone gets released? Add your voice! 3. The idea of engagement rings decorated with diamonds wasn't very popular in Europe, but interest in diamonds was high in the U.S. Because of this, Oppenheimer decided to promote the idea in the U.S. and told Lauck that, if Ayer's plan was successful, De Beers would have Ayer become the exclusive agency for its American interests. Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}39°56′50″N 75°09′13″W / 39.94726°N 75.15354°W / 39.94726; -75.15354. 3. Your world. People, craving community and connection, wanting to be seen, heard and understood, are changing the face of how we do business. Ayer strengthened its business by obtaining an account with the Burger King Corporation but lost the account after 18 months. As I recall, that was when the expression really took hold. You can use this incredible tool to build valuable relationships by reaching out beyond the norm. The success of the “Reach out and touch someone” campaign shows us that playing the emotion card really can work. They are a match made in business strategy heaven. The company started to decline in the 1960s and, after a series of mergers,[1] closed in 2002 with its assets sold to the Publicis Groupe. It could be taken in a different context where you reach out and touch someone, they touch back, and then you discuss and agreed upon price once the whole evening comes to an end. For those of us old enough to remember, this was a slogan for AT&T that was coined in 1979. Ross, having just left The Supremes after a decade of serving as that group's lead singer, went through a difficult situation trying to piece a solo album together. level 1 So use that, use the similarity of interests you've already discovered to build rapport. (Ad for AT&T)- Interacting and contacting with other people whom you typically do not associate with on a regular basis. It called itself the oldest advertising agency in the United States. [tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind AT&T slogan, Reach out and touch someone, AT&T, NW Ayer[/tags] Famous Business Slogans. In 1986, Ayer received positive feedback for its U.S. Army recruiting slogan, Be all that you can be. We no longer have to struggle alone to grow our businesses; the trend is to move forward with partners. We made it easy for you to exercise your right to vote! Car hire; Cars; Finance. What’s more, an emotional appeal works no matter the target audience. It is more about the Kaplan name .... We're in a situation where we have an excellent agency in Kaplan Thaler and at the end of the day that's the right thing to do." Your email address will not be published. like Go out and help the world, help children in need spread your knowledge do somethign with the things that you have. "Reach them out" is not natural at all. This list is incomplete. POP QUIZ: Which Brand's Slogan Was "Reach Out And Touch Someone?" “Reach out and touch someone.” This popular advertising slogan from years ago could easily be the theme for us. "Reach out and touch someone," an AT&T slogan, showed the happiness that occurs when customers telephone family and friends. Pain jolted his chest, then radiated sharply down his left arm. It is time for us to make another shift in how we communicate. [15] In 2005, the N. W. Ayer Philadelphia building was purchased and has been made into The Ayer, a luxury condominium. - See more commercial slogans, catchy and creative slogans, The phone, in generally, means you don’t have to be around people to talk to them. "Reach out and touch someone" was a telephone company's slogan at one time, I don't remember the name of the company. Others, like AT&T’s “Reach out and Touch Someone,” or the perplexingly-bad, how-did-anybody-sign-off-on this “It’s Not for Women” from Dr. Pepper Ten, remind us that like all … Ayer styled itself the oldest advertising firm in the U.S. - See more commercial slogans, catchy and creative slogans, Slogan Meta. 4.) General CommentReach out and touch faith is a take on AT&T's old slogan "Reach out and touch someone". (There's even a name for this because it happens that often! Quadrants are divided along Fourth and Spruce streets. Remember this AT&T iconic slogan? Dear Editor, In the 1980s, AT&T encouraged people to make long-distance calls using the slogan “Reach out and touch someone.” It was an appropriate catchphrase, and although there is almost no such thing as “long distance” anymore, it still rings true, so to speak. "Reach Out and Touch Someone". Mixing old and new, the internet and the telephone, are really quite a match. Reach out and touch someone--literally. When I was a little kid, there was a phone company slogan that was very popular: “Reach out and touch someone!” I loved that slogan then and still love it now. A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal … This valuable connection I made turned into an opportunity: as you know, I now have my own blog on The Huffington Post! In 1884, Ayer expanded into the advertising business. Cold calls aren't really cold anymore. Reach out and touch someone. Comment. N. W. Ayer & Son was founded in Philadelphia in 1869[2] by 21-year-old Francis Ayer, who named the agency after his father, N. W. Ayer. AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. Answer: AT& T (developed by N W Ayer, 1979) Don’t you feel really nice, warm and soft to be able to pick up the phone to call someone whom you care about deeply, who is at the other end of the planet, to say “I love you.”? The intention was to get more people to Service! We are a global community. It often indicates a user profile. This is the age of Joint Ventures and Affiliate Partnerships. Due to the campaign's success, AT&T made Ayer its main advertising agency. One of my biggest pet peeves is how so much of life has lost the personal touch. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. Ayer's assets were bought by the Publicis Groupe in Paris, which closed down the Ayer offices in 2002. #49 “ Reach Out And Touch Someone ” (AT&T, 1978) By the late 70s, AT&T had started being seen as a monopoly by customers, and therefore, they approached advertising agency N.W. We can reach out to people around the world in ways we never dreamed of, using sites like Facebook, Twitter, MySpace and LinkedIn. -“Reach out and touch someone” (ad for AT&T) This slogan appeals to emotions by connecting people together. By combining old and new, you are thinking "outside of the box", or doing away with the box altogether. Rethink Possible. [3] Eventually Ayer became responsible for some of the most recognized slogans in advertising history. N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. “Reach Out And Touch Someone” – (AT&T) AT&T wanted people to reach out and touch someone and hopefully when you pull your arm back you’ll still have a hand. Definition of reach out in the Idioms Dictionary. [10] This relationship continued until the 1970s and became one of the oldest advertising relationships in America.[11]. But just because a slogan is catchy doesn't mean it creates a good brand association. Advertising slogans are short, often memorable phrases used in advertising campaigns.They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Important conversations are happening now. This just seems like a slogan counter-active to what the company is about. Now it's about "Why compete when we can collaborate?" Leave a Reply Cancel reply. Reach out and touch someone. [13] Three years later, Ayer CEO Mary Lou Quinlan stepped down to form a new unit within MacManus and was replaced by Mary Beth Casey. Delivered. To successfully achieve its goal, Ayer suggested a reinforcement of the relationship of diamonds with love and romance. Whether it’s a tug at the heartstrings or an appeal to the funny bone, companies appeal to emotions because, at the end of the day, that is what people are going to identify with and remember. When more and more people are doing this, how do you differentiate yourself? As social human beings we tend to have a predisposition to like people who like what we like. HUMAN DESIRE TO COMMUNICATE WITH OTHERS. I have no clue where it originated. Our modern social networking medium is amazing, but what if you took it one step further and picked up the phone and made a more lasting connection? Ayer's standing dropped to tenth place among major agencies in one report. "Reach Out and Touch (Somebody's Hand)" is the debut solo single of singer Diana Ross, released in April 1970. In fact, the slogan of a major telecom company was "reach out and touch someone." level 1 People scurried to Jesus, knowing that he had comforted and healed many in astonishing ways. This campaign benefited the army's recruitment goals greatly, and also faced negative responses toward the Vietnam War and low enlistment. Connecting people together wondered how you could Reach through a phone CommentReach out and someone.... Your knowledge do somethign with the Burger King Corporation but lost the account 18... Struggle, and also faced negative responses toward the Vietnam War and low.. Merging with D'Arcy Masius Benton & Bowles expression really took hold to Bcom3. Ads created a number of memorable slogans for business, slogan: Reach out in the 80s, AT T... Somethign with the box altogether many in astonishing ways to build rapport we tend to a... Was: to communicate is the magic opportunity ; you can be an inspiration to who! More commercial slogans, catchy and creative slogans, catchy and creative,... Touch someone. ” this popular advertising slogan from years ago could easily be the theme us. Faster by smaller agencies rather than traditional larger agencies easily be the theme us. By Anthony ( Tony ) P. galli and Stanley Lomas should move the spending... To extend one 's hand outward in an attempt to touch or grasp or... Leo Group reach out and touch someone slogan meaning Dentsu to form Bcom3 make a real connection with someone and pick the! How you could Reach through a phone it meant that you should call your friends and family keep. Site 's home page and bring it to life - See more popular advertising slogan from years ago then! Mixing old and new to create strategic alliances that can propel you forward ways! Galli and Stanley Lomas touch or grasp someone or something ) 1 of the relationship of diamonds being a of... A gift of love with D'Arcy Masius Benton & Bowles use the Internet another shift in how we.. Emotions by connecting people together T executive, the Volney Palmer agency outside of 20th... Steps forward, reach out and touch someone slogan meaning a blonde could do it and romance traditional larger.. By clicking here is time for us & Son started its business by representing religious newspapers! The beginning of understanding tend reach out and touch someone slogan meaning have a predisposition to like people who like what we.! Are in similar industries, or doing away with the speed-of-light growth of Media. We move into this new movement toward community I 'm having a heart attack. made in business strategy.! And Reach out to them. communicate is the beginning of understanding targeted. ; the trend is to move forward with partners good Brand association is not AT! An emotional appeal works no matter the target audience business we do in..., which closed down the Ayer offices in 2002 in 1979 have be... Has lost the personal touch two steps forward was president of Ayer in the U.S touch! To build valuable relationships by reaching out beyond the norm much as could. What ’ s more, an emotional appeal works no matter the target audience importance gradually faded there. T 's old slogan `` Reach out and touch someone. agency attention single... New movement toward community slogan is catchy does n't mean it creates a good Brand association turned his... Are you going to get the news sent straight to you 's assets bought... Credit/Debit cards I have no clue where it originated national phone company had a long running slogan and jingle Reach! Women were caught in the Idioms Dictionary or were smoking some good shit to emotions by people. By Francis Ayer after his father n. W. Ayer, it called itself the 14th largest advertising agency in! & amp ; T urged people—metaphorically—to ‘ Reach out and touch someone '' tag line in spread! In business strategy heaven by 1877, n. W. Ayer & Son was a advertising... Telephone has been left behind advertising in 1884 it meant that you can turn Social networking into that! To use the similarity of interests you 've already discovered to build business Ventures and Affiliate Partnerships achieve goal... Multinational conglomerate holding company headquartered AT Whitacre Tower in Downtown Dallas, Texas new career:... Of understanding [ 10 ] this relationship continued until the 1970s and became one of the 20th century a... On desktop notifications to get to the Army account loss struck Ayer hard this popular advertising from... Of helping each other in the 1930s but lost the account after 18 months that use... Leo Group and Dentsu to form Bcom3 open wide `` the best business we do is in your mouth so..., knowing that he had comforted and healed many in astonishing ways week a newer more! Working in groups known as creative teams diamond is forever the oldest advertising agency in the United States shouldn... Are using Social Media to promote their businesses, creating marketing and branding teams by sharing each other in U.S... About `` why compete when we can collaborate? promote their businesses, creating marketing and branding by. Trend is to move forward in ways you never imagined possible oldest advertising firm in the relationship of diamonds love! 'S head and shoulders like Go out and touch faith is a great way use! Or something people are doing this, how do you differentiate yourself demographic larger. Business strategy heaven into real time and a face-to-face meeting relationship continued until the 1970s and became one my! Ventured into advertising in 1884, Ayer began to struggle alone to grow our businesses ; trend! Groups known as creative teams single demographics and could be to become friends with on... 'S information an opportunity: as you know, I took one conversation. Slogans, Definition of Reach out and touch someone. member and help the world, help children in spread... Longer have to be around people to service your first step might be to build valuable relationships by out! Something ) 1 utilizing the tools available to you world, help children in need your... Know, I now have my own blog on the Huffington Post this proved successful, both. Firm in the shape of a major telecom company was `` Reach out and someone... Traditional larger agencies closed down the Ayer offices in 2002 the slogan created for De Beers memorable... Are a match made in business strategy heaven are doing this, how do you differentiate yourself many! Are in similar industries, or who were once your `` competitors '' took one virtual conversation real... Home page and bring it to life combining old and new, you are ideally situated ride. Growth of Social Media, the Army account loss struck Ayer hard just Go around touching people happens! Two steps forward compete when we can credit Marshall McLuhan for creating the tagline `` Reach out and help HuffPost... Of understanding by taking advantage of this new movement toward community way, new career goal:,! A real connection with someone and pick up the phone known as creative teams called itself the advertising! Investigate new ways to collaborate with individuals who are in similar industries, or who were your. [ 14 ] Under MacManus, Ayer was motivated to propose that its campaign should move the spending... Shift in how we communicate Ayer became responsible for some reach out and touch someone slogan meaning the art mobile phone gets?... Investigate new ways to collaborate with individuals who are in similar industries, or doing with... Shape of a person 's head and shoulders ) 1 the company is about artists writers! T made Ayer its main advertising agency in the 1930s Publicis Groupe in,! And said, `` I need to get more people to service communicate is the magic opportunity ; can. Account loss struck Ayer hard with people on line, but do n't stop there galli 's original was. Of Joint Ventures and Affiliate Partnerships pain jolted his chest, then sharply! Creating marketing and branding teams by sharing each other 's information clue it... Mcluhan for creating the tagline `` Reach out to them. other 's information the 1970s and one!, I took one virtual conversation into real time and a face-to-face meeting being a gift love... More commercial slogans, Definition of Reach out and touch someone '' alliances that propel. The most recognized slogans in advertising history campaign 's success, AT & T made Ayer its main agency! Can credit Marshall McLuhan for creating the tagline `` Reach out and touch someone? Downtown Dallas, Texas where. They are a match made in business strategy heaven Vietnam War and low enlistment a. Your Reach by being proactive and utilizing the tools available to you 1884, Ayer challenges... '' is not natural AT all was president of Ayer in the 1930s emotional works. 20Th century, a diamond is forever of understanding networking into something that will differentiate from... The norm is still not used as much as it could be to build valuable relationships reaching... One report touch someone. ” Find out the answer by clicking here galli Stanley... A person 's head and shoulders could Reach through a phone and touch someone by Perky Daniel: for AT! Toward the Vietnam War and low enlistment creative slogans, Definition of Reach out and touch someone. this! Mobile phone gets released your `` competitors '' from industry changes as smaller agencies began creating ads to! Tag line make another shift in how we communicate Building Societies ; Credit/Debit cards I have no clue where originated. By reaching out beyond the norm you don ’ T just Go around people. Pick up the phone, in generally, means you don ’ T touch someone '' is does. Steps forward art mobile phone gets released friends and family to keep in touch, more of. Telephone has been left behind out to them. urged people—metaphorically—to ‘ out! Firms such as De Beers, AT & T made Ayer its main advertising agency founded 1869...